The awakening of a new tech era.


To introduce Wake’s ecosystem at an event that will make a significant impact on the tech market.

The official launch of Wake, a brand by Locaweb Company, was marked by an event full of innovation, tech experiences and exclusive content.

From the creative strategy of the project to its production, our goal was to materialize the powerful Wake ecosystem – focused on high performance and technology.

Through experiences that narrowed the boundaries between physical and digital, we exemplified all of the brand’s integrated solutions to generate interaction with guests and, to cause an impact, we developed a scenography project to insert the public into the Wake universe.

There were more than 200 professionals involved and 4 months of production to make everything happen.