Casa Adyen
Unified experience ON and OFF
BRIEF
Unify online and offline into immersive experiences to exemplify Adyen’s technology solutions.
Casa Adyen is a proprietary project developed since the 1st edition by Mangata to present Adyen payment technologies.
For its 2nd edition the theme was “phygital is now” and the public was able to explore the phygital world through a series of immersive experiences with storytelling provided by innovative contactless payment technologies and to participate in panels with leading global brands.
Adyen product demonstrations were presented in an immersive, high-tech scenography to create an impact and engage with guests. The experience circuit showcased the brand’s features and unique qualities.
This edition gave us 2nd place in the “Events: Operation and Production” category from Prêmio Caio.