Uber Brasil Game Show
Uber Challenge: The chance is for everyone!
BRIEF
Create an exclusive space with a gaming concept for influencers and experiences for the BGS audience.
The Uber Challenge was conceived to craft a 300m2 gaming arena with interactive elements for the Brazil Game Show. It was also a stage for a live celebrity challenge, complete with professional e-games narrators providing a live broadcast.
The design, inspired by the game Street Fighter, was created by a game illustrator. The arcade and the experience technology with “hadouken” stood out in the arena.
